Carol Produções previously relied on Instagram as its main channel to showcase work and attract clients. As Carol’s reputation grew, she needed a more professional digital presence capable of positioning her not only as a master of ceremonies, but as an experienced cultural producer behind meaningful events.
The challenge was creating a website that balanced a personal portfolio with the positioning of a professional brand, while allowing the structure to evolve into a broader company presence in the future.
The experience was designed to highlight her trajectory, collaborations, and projects through a clear and approachable narrative. Light and dark themes were introduced as part of the visual identity, alongside subtle motion elements that reflect the dynamic nature of her work in live events.
I led the end-to-end design of the project, from defining the visual identity to structuring the website and guiding development, ensuring a cohesive and high-quality digital presence that strengthens the positioning of Carol Produções.
