Challenge
Workplace inequality continues to limit access to professional growth for underrepresented groups. DEI Match was created to empower diverse talent and promote inclusive hiring by connecting professionals with socially committed companies. The challenge was to design an ecosystem—composed of a website, a talent platform, and a recruiter platform—that upholds this mission with clarity, accessibility, and impact. Each experience needed to serve a unique audience: talents seeking training and opportunities, and recruiters seeking qualified candidates aligned with their DEI goals.
Solution
We built a mobile-first, multi-brand web app, understanding that most users from underrepresented communities access the internet primarily through mobile devices. The platform was architected to support multiple clients, each with its own brand identity and specific needs. The talent platform offers access to professional development content, AI-driven mentorship, and hundreds of job opportunities from inclusive employers. On the recruiter side, the platform enables companies to search and filter talent based on DEI criteria, such as racial or social background, helping them reach equity-focused hiring goals. The entire experience was designed to be inclusive, intuitive, and deeply aligned with DEI Match’s mission.
Design Details
We designed three distinct visual themes: dark, light, and custom. The dark and light modes are dynamically activated based on the user’s device preferences, ensuring comfort and accessibility across different environments. The custom theme was specially developed for Mover, a client focused on empowering Black talent in Brazil. This theme was crafted to seamlessly reflect Mover’s brand identity, creating a cohesive and culturally resonant experience for their audience. The multi-brand design system ensures scalability, allowing new clients to adopt the platform with their own visual language and brand guidelines. The entire interface prioritizes clarity, responsiveness, and inclusivity—amplifying the platform’s mission through thoughtful design.
