DEI Match’s SaaS platform was created to help diverse talent access professional development and connect with inclusive employers. The website was designed alongside the product to attract new partners, communicate its value to talents and recruiters, and reinforce its purpose of building a more diverse future.
I led the project alongside a junior designer, covering strategy, UX, UI, content, and design reviews. As the product matured, I redefined the website’s direction around its new positioning and rebuilt the experience from the ground up to better represent the brand and its audiences.
The website adopted the same visual language, components, content principles, and light/dark themes as the SaaS platform, creating a unified experience across both touchpoints. This consistency became especially important as the platform expanded to new clients, including Mover.
I led the end-to-end design of the website, connecting its visual and content strategy to the product and guiding the experience through implementation. The result strengthened DEI Match’s positioning, supported partner acquisition, and created a cohesive digital presence across the ecosystem.
